This case study assesses dog friendly hospitality performance across 30 InterContinental Hotels and Resorts properties using the Roch Dog Friendly Standard (RDFS-02). Of the 23 properties that qualified for ranking, 14 scored D or F. The highest scoring property achieved 55 points; the lowest scored negative one, producing a 57 point spread within a single luxury brand. Findings are compared against a global dataset of 2,000+ hotels across 56 countries, where InterContinental's average score of 19.3 falls below the global average of 21.3. Revenue modelling estimates $2.3 million per property per year in unrealised incremental revenue across the 14 lowest rated properties.

All 30 properties were assessed in December 2025 using RDFS-02, the same criteria based framework applied across the broader global dataset. Each property was evaluated across four categories: pet policy, access provisions, amenities, and overall guest experience. Scores are assigned using weighted criteria and converted to letter grades (A+ through F) using fixed thresholds. Seven properties were excluded from ranking due to binary disqualification criteria. Revenue modelling uses a conservative assumptions framework with sensitivity analysis across five scenarios.

Assessment methodology. Evaluation framework, scoring criteria, grade thresholds, and comparison parameters against the global dataset.

Portfolio assessment. Ranked leaderboard of all 30 properties with scores, grades, pet fees, and weight limits. Grade distribution compared against the global dataset.

Analysis of key findings. The 57 point scoring spread, policy inconsistency across fees and weight limits, and the operational differences between high and low scoring properties. Comparative assessment of InterContinental Miami, the Kimpton portfolio, and Red Carnation Hotels.

Revenue modelling. Conservative revenue model with documented assumptions. Base case of $2,304,315 per property per year from occupancy lift, ancillary spending premium, and pet fee income. Sensitivity analysis across five scenarios ($1.4 million to $3.9 million). Portfolio scale estimate of $32.3 million across 14 D and F rated properties.

Structural analysis. Assessment of decentralised ownership, absence of brand level measurement, and the operational rather than structural nature of the performance gap.

Comparative assessment. Top and bottom performers compared across eight operational dimensions: fee level, weight limits, room access, common area access, amenities, staff training, criteria met, and average score.

RDFS-02 Dog Friendly Standard. The certification standard used as the evaluation framework in this study.

RDFRG-02 Defined Terms. All 29 terms defined in the standard.

RDCAF-02 Assessment Framework. How certification is assessed and maintained.

RDWP-02 Nobody Trusts Pet Friendly. Analysis of how "pet friendly" is applied across the global hotel industry.